- Solve-TAD was founded by George Winston in 1975, as a way for volunteers to provide support to people with disabilities
- Volunteers were mostly former tradies who retired and were looking to lend their skills to a good cause
- Freedom Solutions Australia representatives said the rebrand will reflect the values of the organisation and its 250 person workforce
The team at Disability Support Guide love three things: ‘Freedom,’ ‘Solutions.’ and ‘Australia,’ so when Solve-TAD traded in the name they’ve held onto across 48 years of dedicated service — the rebrand came as a welcome surprise.
Freedom Solutions Australia, formerly known as Solve-TAD, is a charity organisation which creates innovative and custom assistive technology solutions for people living with disability. The new name, logo, and brand identity reflect the organisation’s values, mission, and commitment to providing personalised tech.
Using modern technologies such as 3-D printing, laser cutting, circuit board printing, carpentry, and welding, the organisation collaborates with occupational therapists, clients and volunteers — namely, engineers and tradies — to create unique and custom solutions.
Chairman of Freedom Solutions Australia Andrew Every said the team are excited about the fresh look of the organisation, along with the opportunities that stem from the change.
“As we continue to embrace generational volunteering and the importance of community service, we are confident that our new brand identity will help us bring our organisation into the future. The National Disability Insurance Scheme [NDIS] has forever changed the way organisations, such as ours, serve our communities and we are changing as a result,” Mr Every said.
“We’re confident that our fresh look will support us [to continue] supporting people living with disabilities.”
Freedom Solutions Australia’s life-changing equipment includes custom bicycles, musical tables, beds, camper stairs, and ladders that empower people with disabilities to do their daily tasks independently.
“As we continue to support people living with disabilities in our community, we believe that the new brand identity will help us better communicate our mission, vision, and goals,” Chief Executive Officer [CEO] of Freedom Solutions Australia Scott Miller.
“Our rebranding journey was a long but rewarding process, involving consultations with our stakeholders and volunteers who have dedicated their time and expertise to our cause.”