Disability service providers, House With No Steps and The Tipping Foundation have undergone an exciting new rebrand journey, now officially known as Aruma.
The organisations, which merged in March last year, revealed the new name following consultation with staff, customers and stakeholders.
Chief Executive Officer (CEO) of Aruma, Andrew Richardson says it was a big task to consider the future of such well-known organisations boasting proud histories and over 100 years of service between them.
“People may not realise how much we’ve grown in recent years,” Mr Richardson says.
“In addition to House with No Steps and The Tipping Foundation joining forces, we’ve grown organically and have welcomed customers and staff from Summerland, Ballina and Horizon Early Intervention Services, Interchange Northern Region Inc and the New South Wales and Victorian Governments.”
With the literal meaning of ‘happy place, to plough the land, being real and true, and the calm time between sunset and sunrise’, the word Aruma means a lot more to its namesake organisation.
Mr Richardson explains, “For us, Aruma means being bold and brave. It means always putting people with a disability, our customers, first, and raising the bar higher than ever before.”
Although the newly amalgamated provider is in its early days, he says so far the feedback has been great.
“Our staff have embraced Aruma and our customers have been involved in celebrations up and down the east coast of Australia.
“Ultimately, the proof will be in the quality of our services and the quality of our relationships with our customers.
“Aruma is our bold, new chapter, and we’re incredibly excited, and humbled, to be writing this together with our staff and our customers,” Mr Richardson says.
You can check out Aruma’s flash new website here.